Law firm Sintons has seen its website record some of the fastest growth in the UK’s legal sector during the past three months, new findings have revealed.
Sintons saw a 64.01 per cent increase in traffic to its website during the second quarter of 2020, compared to the first quarter of the year – the fourth biggest increase of any law firm outside of the UK’s Top 100.
The period covers the COVID-19 lockdown, during which Sintons launched a drive to continue to engage with existing and potential clients regionally and nationally through the use of its website and social media channels.
As part of its lockdown digital strategy, Sintons established a COVID-19 portal, comprising Q&As with lawyers from practice areas throughout the firm, podcasts, webinars and significant levels of content, all targeted at supporting businesses and individuals during such unprecedented times.
The findings, from Digital 100, confirm Sintons’ place at the forefront of digital innovation in the North of England. The law firm has become known for the strength and quality of its online presence for several years, and is a vital tool in Sintons’ business development strategy.
David Pritchard, head of marketing at Sintons, said: “We have always made the best possible use of our digital channels, regularly introducing new innovations way ahead of other law firms, and as the COVID-19 lockdown approached, we realised the increased need to interact with people using digital means. We recognised the uncertainty that existed amongst individuals and businesses and through setting up our portal, sought to bring some much-needed clarity.
“These statistics show the phenomenal levels of growth as a result of our creative use of content, podcasts, webinars and social media, and we are delighted to be among the fastest-growing legal websites in the UK during this period. We have a rightful reputation for the quality of our online presence at Sintons, and we will continue to innovate to ensure we remain at the very forefront of digital regionally and nationally.”
