Sintons promotes road safety through supporting GloWeek


Law firm Sintons has renewed its commitment to a national road safety campaign, which promotes the message that children should ‘be seen, not hurt’.

GloWeek is being held from October 26 to 30, and highlights the importance of keeping children safe on our roads.

The initiative, run by the Child Brain Injury Trust, will be run online this year due to the ongoing COVID-19 restrictions, but will continue to engage primary-school aged children through an education campaign to promote road sense and highlight the dangers.

GloWeek is timed to coincide with the clocks being changed and the earlier arrival of darkness, and supporters are asked to ‘glow’ through using glow sticks or wearing bright colours, as a way of showing their backing for the campaign.

This year, participants are being urged to glow brighter than ever to send a powerful reminder of the importance of road safety, at a time when the pandemic continues to dominate the news agenda.

Sintons is a longstanding supporter of the Child Brain Injury Trust and has raised thousands of pounds to support its vital work with young people families whose lives have been affected by brain injury.

Its specialist Neurotrauma team, which works nationally handling cases of significant complexity and value, was appointed as the sole Legal Support Provider to the Trust in the North East, in recognition of its legal capability and the outstanding service it delivers to the families it represents.

Andrew McGowan, head of Neurotrauma at Sintons, said: “The issue of road safety is one which is of the upmost importance, and promoting that from the earliest age is essential. We see all too often the life-changing injuries and devastation that can be suffered through road collisions, so we welcome any initiatives to promote the safety of everyone on the roads.

“GloWeek is an excellent initiative and promotes a potentially life-saving message to children in a very accessible way. Highlighting the importance of children being seen through encouraging people to glow, particularly as the darker nights draw in, is an important and very memorable consequence of this campaign.

“We have worked closely with the Child Brain Injury Trust for many years and continually see the vital work they do in supporting young people and their families at the most difficult of times. GloWeek is another fantastic part of their offering, and one we are only too pleased to support.”


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