Sintons announce SHA. as new creative agency

Sintons has appointed a new creative agency as a means of supporting the development of the firm through its Strategy for Growth.

The law firm has agreed a new partnership with SHA., an independent agency in Newcastle which works with clients, and is commissioned to work on major projects, around the world.

SHA. was appointed following a competitive tender and will now work alongside Sintons’ award-winning marketing team on a series of new initiatives.

The firm has won widespread plaudits for its sector-leading approach to marketing, particularly with regard to its digital work, and is credited as being a central component in Sintons’ Strategy for Growth.

The Strategy, which targets growth across all areas of the business underpinned by the recruitment of key new lawyers from across the UK, has led to strong progress for Sintons since being launched two years ago.

Now, with the support of its new partnership with SHA., Sintons will target the next phase of growth.

Nigel Hartley, chief executive of SHA., said: “We are delighted to be working with Sintons, one of the region’s most long-standing and trusted legal brands with over 120 years of heritage. This is a very exciting time for the firm and we look forward to working with Sintons to help them build on their stellar reputation to position them for the future.”

David Pritchard, head of marketing of Sintons, said: “Sintons has achieved a huge amount through its Strategy for Growth and our efforts in marketing are at the heart of this. We wanted to find a creative agency which understood and shared our vision and goals, and could support us to get to where we want to be.

“We were very impressed by SHA., who grasped the brief from day one and have come up with some superb concepts, which we are already working with them to bring to reality. Nigel and his team have made an excellent first impression and we look forward to building a long-term relationship with them.”